A full-service research company specializing in customer and market analytics
ABOUT US
In the research business since 2001, we have PhD-level expertise in research methods, data wrangling, and statistics. We've applied our approach in dozens of industries including television, film, advertising technology consumer electronics, telecom, cable, media planning, consumer-to-consumer sales, tourism, early learning products, consumer packaged goods, toys, automotive, social media, and employee value and satisfaction research.
Whether you’re about to launch a new product, need guidance on growing your business, building your research program, or understanding your customer, or even if you would like a timely tip on research or analysis - please contact us today.
APPROACH
You may have heard that good research is all about telling great stories. We know that good research is really about questioning assumptions. A disciplined and scientific approach has the power to reveal blindspots and generates knowledge.
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An ideal engagement follows three phases:
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Organize the research goals around overcoming specific business challenges you face. Learn what has already been done and determine what assumptions can be tested.
Design an analytics or research strategy to clearly test those assumptions, and decide ahead of time what different outcomes would mean for your business.
Execute the study or analysis that we design, and provide clear reporting. Make the findings as useful as possible.
SERVICES
CONSULTING
Report Writing/Deck Building
Team Building/Vetting Interviewing/Testing
Study Design
Data Integration
Research Presentations
ANALYTICS
Custom Analytics
Market/Audience Sizing
Conjoint Analysis
MaxDiff
Typing Tools
Taxonomies/Product or Entity Clustering
Audience Clustering/Segmentation
Regression
Model Deployment
Machine Learning
QUALITATIVE METHODS
Focus Group Moderating
Discussion Flow
In-depth Interviews
Executive Interviews
RESEARCH
Custom Studies
Market Research
Literature Review
Research Planning and Design, Execution
Brand Studies
Tracking Studies
Product and Service
Thought Leadership
VALUES
Our values guide our client service. We strive to be...
FLEXIBLE
We strive for the optimal level of complexity. The best research will use the right tools for the job, and avoids force fitting analytics or pre-packaged study designs.
INVENTIVE
If the questions were easy, we’d already have the answers. Just because it’s been done one way in the past doesn’t mean that’s the best way. Doing research the same way will usually lead to the same kind of insights. Useful Research embraces novel approaches when appropriate to discover novel ideas. Sometimes entirely new ways of doing and thinking are required to get to the solution.
THOUGHTFUL
Sometimes the answers are already out there and yet people repeat the same kind of studies year after year. To avoid this we review existing published work or readily-available research within the organization. Research should contribute new findings.
CLEAR
While research can be iterative, we strive to make the work you receive as close to final and complete as possible. Findings are presented in a visually engaging way that anybody at your organization can understand.
OUR TEAM
Useful Research Inc. is dedicated to helping businesses make informed decisions by providing customized consumer/brand research, insights, and analytics solutions across a wide range of business categories. All of our solutions are tailored to meet your unique needs from inception to completion.
CONTACT US
